Museum Strategy
A Practical Guide
Will be published approx. on 4. February 2027
Book
Paperback/Softback
240 pages
979-8-7651-5554-7 (ISBN)
Description
Museums know they need a strong strategy, but what does that actually mean? This book moves beyond theory to show what strategy work really looks like inside cultural institutions: how it's built, where it breaks down, and how it can succeed. Drawing on practical frameworks and candid case studies, it unpacks strategy development, exposes common pitfalls, and offers a clear approach to implementation that turns vision into action. Whether you are leading an institution, shaping its direction, or working alongside it, this book equips you to organize, execute, and sustain strategy that meaningfully advances a museum's mission.
Reviews / Votes
Few challenges are more difficult for museums than setting direction, aligning decisions, and sustaining momentum over time. Museum Strategy speaks directly to the realities museums face as they adapt to the shifting landscapes of the 21st century. Delivering insights through real-world case studies, the authors show how strategy is the difference between museums that simply react to change and those that actively shape their future. -- Jennifer Snyder * PhD, Chief Digital Officer, Detroit Institute of Art *More details
Series
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 28 mm
Weight
503 gr
ISBN-13
979-8-7651-5554-7 (9798765155547)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Hilary Branch is the owner of H.E. Branch Advisors and a founding member of the Arts & Culture Strategy Forum. Previously, she was Vice President of Planning and Strategy at the Art Institute of Chicago.
Andrew Cone is Chief Strategy Officer at the Whitney Museum, previously serving as the museum's Director of Strategy & Planning. Before the Whitney, Cone was a private sector consultant in London, Hong Kong, and New York.
Erin Prendergast is Chief of Strategic Initiatives at the Art Gallery of Ontario. Previously, she was Director of Development for the Walrus Foundation and manager of the Transformation AGO fundraising campaign.
Andrew Cone is Chief Strategy Officer at the Whitney Museum, previously serving as the museum's Director of Strategy & Planning. Before the Whitney, Cone was a private sector consultant in London, Hong Kong, and New York.
Erin Prendergast is Chief of Strategic Initiatives at the Art Gallery of Ontario. Previously, she was Director of Development for the Walrus Foundation and manager of the Transformation AGO fundraising campaign.
Content
Acknowledgments
Introduction
PART I: Strategy
Chapter 1: What is Strategy?
Chapter 2: Strategy Development
Chapter 3: The Role of a Strategic Plan
Chapter 4: Implementation
Chapter 5: Change Management
PART II: The Strategist
Chapter 6: The Strategy Role
Chapter 7: Hiring a Strategist
Chapter 8: Evaluating the Strategist
PART III: Strategy in Practice
Chapter 9: Partnering with a Strategist
Chapter 10: Strategy + Program
Chapter 11: Strategy + Governance
Chapter 12: Strategy + Finance
Chapter 13: Strategy + Fundraising
Chapter 14: Strategy + Earned Revenue
Chapter 15: Strategy + Analytics and Evaluation
Chapter 16: Strategy + Institutional Culture
Chapter 17: Strategy + Societal Change
Conclusion
Bibliography
Index
Introduction
PART I: Strategy
Chapter 1: What is Strategy?
Chapter 2: Strategy Development
Chapter 3: The Role of a Strategic Plan
Chapter 4: Implementation
Chapter 5: Change Management
PART II: The Strategist
Chapter 6: The Strategy Role
Chapter 7: Hiring a Strategist
Chapter 8: Evaluating the Strategist
PART III: Strategy in Practice
Chapter 9: Partnering with a Strategist
Chapter 10: Strategy + Program
Chapter 11: Strategy + Governance
Chapter 12: Strategy + Finance
Chapter 13: Strategy + Fundraising
Chapter 14: Strategy + Earned Revenue
Chapter 15: Strategy + Analytics and Evaluation
Chapter 16: Strategy + Institutional Culture
Chapter 17: Strategy + Societal Change
Conclusion
Bibliography
Index