
Basics Product Design 01: Idea Searching
David Bramston(Author)
AVA Publishing SA
Published on 17. October 2008
Book
Paperback/Softback
176 pages
978-2-940373-76-5 (ISBN)
Description
"Basics Product Design: Idea Searching" advocates a step-by-step approach to generating ideas and brainstorming. The author encourages an open mind in the development of ideas and teaches the reader to always question convention. The text is accompanied by a variety of case studies and examples of work taken from the best of contemporary product design.
Reviews / Votes
"This book is a fantastic resource for foundation level design classes. I thought the text was incredibly well laid out and written. I know my students got a lot from the information, text, images and design." Daniel Graham, Georgetown College, USA. "This book is highly relevant and well designed ... this book would be an obvious choice for one of the introductory courses. The images are clear and easy to understand. The overall layout seems very well done." Debra Satterfield, Iowa State University, USA.More details
Series
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
200 colour illustrations
Dimensions
Height: 230 mm
Width: 160 mm
Weight
530 gr
ISBN-13
978-2-940373-76-5 (9782940373765)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
David Bramston is an industrial designer and has presented work worldwide. David is the subject leader for product design at the University of Lincoln. He has worked in the design industry on projects for companies such as Motorola, Swatch and Christian Dior.
Content
Introduction. How to get the most out of this book. Just imagine if it were possible: Observations; Thoughts; Referencing. Common sense is needed: Empathy; Profiles; Themes; Character. Explore and have fun!: Materials; Fun; Communication; Product language. Sensory issues: DNA; Added values; Conflicts; Emotions. Development of an idea: Critical analysis; Ability to change; Idea development; Visual noise. Blue sky or reality?: Experiences; Responsibility; Projects. Conclusion. Glossary. Further resources. Contacts and credits. Acknowledgements.