The Facet Marketing Collection
1st Edition
Published on 30. June 2016
Book
Paperback/Softback
1116 pages
978-1-78330-172-0 (ISBN)
Description
This Collection contains the following books: * Social Media for Creative Libraries by Phil Bradley * The Library Marketing Toolkit by Ned Potter * Marketing Your Library's Electronic Resources: A how-to-do-it manual, 2nd edition by Marie R Kennedy and Cheryl M LaGuardia * Developing Strategic Marketing Plans That Really Work by Terry Kendrick * Marketing with Social Media edited by Beth C Thomsett-Scott.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-78330-172-0 (9781783301720)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Phil Bradley is a renowned information specialist, internet consultant and conference speaker specialising in search. He has worked with a number of search engine companies to help them improve their products, and has a blog on internet search that is widely read. He teaches internet search and social media skills to librarians and information professionals both within the UK and abroad. He also writes a column in the CILIP Update magazine, and previous titles with Facet Publishing include How to Use Web 2.0 in Your Library. Phil has been CILIP (the Chartered Institute of Library and Information Professionals) President for 2012-13. Ned Potter is Academic Liaison Librarian at the University of York. He won the SLA Europe Early Career Conference Award 2011 and was named a Library Journal Mover and Shaker in 2011. He is the founder of the LIS New Professionals Network, is the New Professionals Support Officer for the CILIP Career Development Group (Yorkshire & Humberside) and has been involved in several national New Professionals events. He blogs as The Wikiman and presents regularly on marketing libraries and the echo chamber phenomenon. Marie R. Kennedy is a librarian at Loyola Marymount University, where she coordinates serials and electronic resources. She has written and presented widely on the development and use of electronic resource management systems. In her spare time she takes photographs and creates taste experiments in her kitchen. She also writes the blog Organization Monkey about organization and librarianship. Cheryl LaGuardia is research librarian at Widener Library, Harvard University. Previously she worked in reference, research instruction, online services, collections, interlibrary loan, and circulation at the University of California, Santa Barbara, and at Union College in Schenectady, NY. She writes the E-Views blog and the electronic review column "E-Reviews" for Library Journal, and in 1996 she was awarded RUSA's Louis Shores/Oryx Press Award for reviewing. She has edited ProQuest's Magazines for Libraries since 2000 and is on the editorial board of Reference Services Review. She has published a number of books, including Becoming a Library Teacher; Finding Common Ground: Creating the Library of the Future without Diminishing the Library of the Past; and Teaching the New Library. Terry Kendrick is a strategic marketing planning consultant, and has worked on assignments in 17 different countries for over 50 organizations. He is a marketing and internet trainer for CILIP, a member of the Chartered Institute of Marketing, and a unit organizer and lecturer on the MBA programme at the University of East Anglia in Norwich. Beth C Thomsett-Scott is Science and Engineering Librarian at the University of North Texas, USA.
Content
Social Media for Creative Libraries 1. An introduction to social media 2. Authority checking 3. Guiding tools 4. Current awareness and selective dissemination of information resources 5. Presentation tools 6. Teaching and training 7. Communication 8. Marketing and promotion - the groundwork 9. Marketing and promotion - the practicalities 10. Creating a social media policy Appendix: Social media disasters The Library Marketing Toolkit Introduction 1. Seven key concepts for marketing libraries 2. Strategic marketing 3. The library brand 4. Marketing and the library building 5. An introduction to online marketing 6. Marketing with social media 7. Marketing with new technologies 8. Marketing and people 9. Internal marketing 10. Library advocacy as marketing 11. Marketing special collections and archives Marketing Your Library's Electronic Resources: A how-to-do-it manual Foreword - John Palfrey Preface: Why Write a Book about E-resource Marketing? PART I: HOW TO DESIGN YOUR MARKETING PLAN 1. Determine the purpose of your marketing plan 2. Fashion your marketing plan 3. Implement your marketing plan 4. Construct your written marketing plan report 5. Assess your marketing plan 6. Revise and update your marketing plan PART II: SAMPLE MARKETING PLAN REPORTS Example 1. Marketing plan from an all-electronic library Example 2. Marketing plan from a public library, sample 1 Example 3. Marketing plan from a public library, sample 2 Example 4. Marketing plan from a university library Developing Strategic Marketing Plans That Really Work: A toolkit for public libraries 1. Strategic marketing planning for public libraries: an introduction 2. Ambition as the basis for marketing planning 3. Making sense of the market for public library services 4. Creating segment-specific value propositions for users and non-users 5. Priorities: making sound choices 6. Clear objectives and winning strategies 7. Attention-grabbing marketing communications 8. Implementation and quick progress Appendix. Twenty fast-track templates Marketing with Social Media 1. Libraries and Marketing with Technology - Anita R. Dryden 2. Using Facebook to Market Libraries - Mindy Tomlin 3. Using Wikis to Market Services and Resources - Megan Kocher 4. Using Video-Sharing Sites to Market your Library - Katie Buehner 5. Outreach and Marketing Using Pinterest - Shae Martinez and Joyce McFadden 6. Marketing Libraries with Google+ - Amy West 7. Foursquare: A New Marketing Tool - Anne Rauh and Carolyn Rauber 8. Using Blogs to Market Library Services and Resources - Carrie Moore, Amy Vecchione andMemo Cordova 9. QR Codes and Libraries - Janet Hack and Ilana Kingsley 10. Twitter as a Marketing Tool for Libraries - Laura Carscaddon and Kimberly Chapman.