
Strategy In Practice
Cliff Bowman(Author)
Addison Wesley (Publisher)
Published on 16. February 1998
Book
Paperback/Softback
216 pages
978-0-13-356486-0 (ISBN)
Description
Designed to help experienced students and managers who are involved in, or who will be involved in, trying to debate their firm's strategy. The emphasis is on trying to answer some fundamental questions about the firm's future direction. In addressing these questions, some analytical techniques and frameworks are explained. The emphasis is on the quality of the strategy debate, and the concepts explained are "tools for thought", none of which can give the right answer to the strategy problem, but all of which can help students and executives structure a strategy debate.
More details
Language
English
Place of publication
Boston
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 233 mm
Width: 156 mm
Thickness: 11 mm
Weight
340 gr
ISBN-13
978-0-13-356486-0 (9780133564860)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Cliff Bowman
The Essence of Strategic Management
Book
10/1990
Philip Allan
€16.04
Article exhausted; check for reprint
Content
A Sense of Strategy.
The Customer Matrix.
Sustaining Advantage.
The Competitive Environment.
Strategy, Structure and Processes.
Strategy and Culture.
Managing Strategic Change.
Corporate Strategy.
The Customer Matrix.
Sustaining Advantage.
The Competitive Environment.
Strategy, Structure and Processes.
Strategy and Culture.
Managing Strategic Change.
Corporate Strategy.