Competitive and Corporate Strategy
Published on 30. September 1996
Book
Paperback/Softback
320 pages
978-0-256-21423-9 (ISBN)
Description
Aimed at both students of management and practising managers, this work focuses firstly on business level competitive strategy and then uses the ideas and insights gained at business level to explore corporate level strategy.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 246 mm
Width: 173 mm
Weight
609 gr
ISBN-13
978-0-256-21423-9 (9780256214239)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
The customer matrix; the producer matrix; strategic pathways; the competitive environment; the future; strategy and structure; strategy and culture; managing strategic change; the nature of corporate strategy; selecting - the business portfolio; selecting - the scope of the corporation; resourcing - the self-sufficient approach; resourcing - joint development; controlling the corporation; international corporate strategy.