Business Policy
Text and Cases
McGraw-Hill Education (ISE Editions) (Publisher)
8th Edition
Published on 1. January 1997
Book
Paperback/Softback
800 pages
978-0-07-114041-6 (ISBN)
Description
Classic revival of Harvard text and cases for Strategic Management. The eighth edition introduces new text material that builds on two decades of research at Harvard Business School. Important changes include increased emphasis on the work of general managers at all levels of the organization shaping strategy, building international competitiveness through organizational capability, and leveraging short term performance through entrepreneurial leadership.
More details
Edition
8th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
map
Weight
1530 gr
ISBN-13
978-0-07-114041-6 (9780071140416)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Author
all of Harvard University, USA