Branson
Published on 2. April 2001
Book
Paperback/Softback
416 pages
978-1-84115-400-8 (ISBN)
Description
'Bower's book is a devastating indictment' Sunday Times
'Explosive ... Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero' Daily Mail
A sensational critical biography of the man and his business practices.
No British tycoon is better known, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson.
What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the 'grinning jumper' and the scourge of corporate goliaths?
Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying.
Offering an intimate scrutiny of exactly how Richard Branson created and sold himself, this biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others.
'Explosive ... Bower reveals a remarkable and sinister picture of the man who likes to appear as the ever-smiling hero' Daily Mail
A sensational critical biography of the man and his business practices.
No British tycoon is better known, few claim to be richer and none has masterminded a more recognisable brand than Richard Branson.
What is behind the success of the buccaneering balloonist, the tabloids' favourite celebrity nude, the 'grinning jumper' and the scourge of corporate goliaths?
Tom Bower has a uncovered a different tale to the one so eagerly promoted by Virgin's publicists. Here is the full story of Branson: his businesses, his friendships, his ambition, his law-breaking, his drug-taking, his bullying.
Offering an intimate scrutiny of exactly how Richard Branson created and sold himself, this biography reveals Branson to be a single-minded profiteer who, while occasionally generous to others, has a fixed purpose to enhance his family's wealth in secret off-shore trust funds. Instead of a glittering saint, Branson emerges as a devious actor, proud of plucking for his own profit the good ideas of others.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
HarperCollins Publishers
Product notice
Unsewn / adhesive bound
Paperback (UK-A)
Dimensions
Height: 178 mm
Width: 111 mm
Thickness: 25 mm
Weight
235 gr
ISBN-13
978-1-84115-400-8 (9781841154008)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Person
Tom Bower has a distinguished reputation as an investigative historian, broadcaster and journalist and is the author of several ground-breaking books about tycoons. His most recent works are 'Conrad and Lady Black', 'The Squeeze' and his biographies of Simon Cowell and Bernie Ecclestone. Among his other much-debated biographies are those of Mohammed Fayed, Richard Branson and Robert Maxwell.