
An Overview of the Public Relations Function
Business Expert Press
2nd Edition
Published on 30. March 2019
Book
Paperback/Softback
196 pages
978-1-949443-66-0 (ISBN)
Description
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.
It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management ("RACE"). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
This book acquaints the manager with the lexicon of the field and provides research on the theory of public relations, its sub-functions, such as research or public affairs, and the ethical guideline CERT formula: Credibility, Ethics, Relationships, Trust.
It also examines the role of the chief communications officer (CCO) and leadership, organizational culture, structure, effectiveness, managing stakeholders and publics, using research to create strategy, and the four-step process of public relations management ("RACE"). Finally, the authors discuss the advanced management concepts of issues management, specialization in the sectors of public relations, managing values, deontological ethics, conducting moral analyses, and counseling management. They review what research found in regard to the most excellent ways to manage public relations and relationships: both beginning and ending with ethics.
More details
Edition
Second Edition
Language
English
Place of publication
Sterling Forest
United States
Target group
Professional and scholarly
Edition type
New edition
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 11 mm
Weight
295 gr
ISBN-13
978-1-949443-66-0 (9781949443660)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Shannon A. Bowen | Brad Rawlins | Thomas R. Martin
An Overview of The Public Relations Function, Second Edition
E-Book
03/2019
2nd Edition
Business Expert Press
€17.49
Available for download
Persons
Shannon A. Bowen, Professor, University of South Carolina, USA.