An Overview of the Public Relations Function
Published on 16. May 2010
Book
Paperback/Softback
186 pages
978-1-60649-099-0 (ISBN)
Description
This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?
More details
Language
English
Place of publication
Sterling Forest
United States
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 11 mm
Weight
298 gr
ISBN-13
978-1-60649-099-0 (9781606490990)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Shannon A. Bowen is Associate Professor in the Public Relations Department of the S. I. Newhouse School of Public Communications, Syracuse University. Bowen specializes in public relations ethics, strategic communication management, and public relations pedagogy. Bowen's Ph.D. (2000) is from the University of Maryland, working with James and Larissa Grunig. Brad Rawlins is a tenured Associate Professor and Chair of the Department of Communications at Brigham Young University. He teaches courses in public relations, research methods, and ethics. He has spearheaded efforts to assess and measure the learning outcomes of the curriculum and has developed an undergraduate course on PR research and measurement. Thomas R. Martin serves as Executive-in-Residence in the Department of Communication at the College of Charleston in Charleston, South Carolina. He was named to the position, the first of its kind, in February, 2007 and joined the faculty in August, 2007. In this role, Martin works with the students, faculty and administration of the College to enhance the relationship between the Communication Department and the business community and to help its students successfully transition into the business world.