Events Management
Published in May 2001
Book
Paperback/Softback
288 pages
978-0-7506-4796-0 (ISBN)
Description
Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival. The book: * Introduces the concepts of special event planning and management * Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation * Examines the event industry within its broader business context * Provides an effective guide for producers of special events * Contains learning objectives and review questions to consolidate learning
More details
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
Approx. 100 illustrations
Dimensions
Height: 246 mm
Width: 189 mm
Weight
690 gr
ISBN-13
978-0-7506-4796-0 (9780750647960)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Content
What are events?; the impacts of events; conceptualising the event; the planning function; leadership and human resources; the marketing of events; sponsorship of events; control and budgeting; legal and risk management; logistics; staging events; evaluation and reporting.