Business Communication Essentials
6th Edition
Published on 5. February 2013
Book
Paperback/Softback
528 pages
978-0-13-297132-4 (ISBN)
Description
Directed primarily toward undergraduate business college/university majors, this text also provides practical content to current and aspiring industry professionals.
Only Bovee/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.
0133098826 / 9780133098822 Business Communication Essentials Plus MyBCommLab with Pearson eText -- Access Card Package
Package consists of
0132971321 / 9780132971324 Business Communication Essentials
0132992345 / 9780132992343 MyBCommLab with Pearson eText -- Access Card -- for Business Communication Essentials
Only Bovee/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.
0133098826 / 9780133098822 Business Communication Essentials Plus MyBCommLab with Pearson eText -- Access Card Package
Package consists of
0132971321 / 9780132971324 Business Communication Essentials
0132992345 / 9780132992343 MyBCommLab with Pearson eText -- Access Card -- for Business Communication Essentials
More details
Edition
6th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 216 mm
Weight
960 gr
ISBN-13
978-0-13-297132-4 (9780132971324)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
03/2011
5th Edition
Pearson
€128.74
Article exhausted; check for reprint
Content
UNIT 1. BUSINESS COMMUNICATION FOUNDATIONS?
1. Understanding Business Communication in Today's Workplace
2. Mastering Team Skills and Interpersonal Communication
UNIT 2. THE THREE-STEP WRITING PROCESS?
3. Planning Business Messages
4. Writing Business Messages
5. Completing Business Messages
UNIT 3. BRIEF BUSINESS MESSAGES
6. Crafting Messages for Electronic Media
7. Writing Routine and Positive Messages
8. Writing Negative Messages
9. Writing Persuasive Messages
UNIT 4. LONGER BUSINESS MESSAGES?
10. Understanding and Planning Reports and Proposals
11. Writing and Completing Reports and Proposals
12. Developing Oral and Online Presentations
UNIT 5. EMPLOYMENT MESSAGES AND JOB INTERVIEWS?
13. Building Careers and Writing Resumes
14. Applying and Interviewing for Employment
Appendix A. Format and Layout of Business Documents
Appendix B. Documentation of Report Sources
Appendix C. Correction Symbols
Handbook of Grammar, Mechanics, and Usage
1. Understanding Business Communication in Today's Workplace
2. Mastering Team Skills and Interpersonal Communication
UNIT 2. THE THREE-STEP WRITING PROCESS?
3. Planning Business Messages
4. Writing Business Messages
5. Completing Business Messages
UNIT 3. BRIEF BUSINESS MESSAGES
6. Crafting Messages for Electronic Media
7. Writing Routine and Positive Messages
8. Writing Negative Messages
9. Writing Persuasive Messages
UNIT 4. LONGER BUSINESS MESSAGES?
10. Understanding and Planning Reports and Proposals
11. Writing and Completing Reports and Proposals
12. Developing Oral and Online Presentations
UNIT 5. EMPLOYMENT MESSAGES AND JOB INTERVIEWS?
13. Building Careers and Writing Resumes
14. Applying and Interviewing for Employment
Appendix A. Format and Layout of Business Documents
Appendix B. Documentation of Report Sources
Appendix C. Correction Symbols
Handbook of Grammar, Mechanics, and Usage