Business Communication Essentials
International Edition
5th Edition
Published on 10. March 2011
Book
Paperback/Softback
528 pages
978-0-13-256480-9 (ISBN)
Description
Only Bovee/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.
The fifth edition includes updated and new content on social media and technology.
Available with mybcommlab!
Practice Makes Polished-mybcommlab is the online study tool that helps you polish communication skills so that your ready to tackle the rigors of today's business landscape. Visit mybcommlab.com to find out more.
The fifth edition includes updated and new content on social media and technology.
Available with mybcommlab!
Practice Makes Polished-mybcommlab is the online study tool that helps you polish communication skills so that your ready to tackle the rigors of today's business landscape. Visit mybcommlab.com to find out more.
More details
Edition
5th edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Adult education
Dimensions
Height: 212 mm
Width: 276 mm
Thickness: 17 mm
Weight
942 gr
ISBN-13
978-0-13-256480-9 (9780132564809)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
02/2013
6th Edition
Pearson
€141.12
Article exhausted; check for reprint
Previous edition
Book
02/2009
4th Edition
Pearson
€60.65
Article exhausted; check for reprint
Content
PART 1: BUSINESS COMMUNICATION FOUNDATIONS
Chapter 1. Understanding Business Communication in Today's Workplace
Chapter 2. Mastering Team Skills and Interpersonal Communication
PART 2: THE THREE-STEP WRITING PROCESS
Chapter 3. Planning Business Messages
Chapter 4. Writing Business Messages
Chapter 5. Completing Business Messages
PART 3: BRIEF BUSINESS MESSAGES
Chapter 6. Crafting Messages for Electronic Media
Chapter 7. Writing Routine and Positive Messages
Chapter 8. Writing Negative Messages
Chapter 9. Writing Persuasive Messages
PART 4: LONGER BUSINESS MESSAGES
Chapter 10. Understanding and Planning Reports and Proposals
Chapter 11. Writing and Completing Reports and Proposals
Chapter 12. Developing Oral and Online Presentations
PART 5: EMPLOYMENT MESSAGES AND JOB INTERVIEWS
Chapter 13. Building Careers and Writing Resumes
Chapter 14. Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
Chapter 1. Understanding Business Communication in Today's Workplace
Chapter 2. Mastering Team Skills and Interpersonal Communication
PART 2: THE THREE-STEP WRITING PROCESS
Chapter 3. Planning Business Messages
Chapter 4. Writing Business Messages
Chapter 5. Completing Business Messages
PART 3: BRIEF BUSINESS MESSAGES
Chapter 6. Crafting Messages for Electronic Media
Chapter 7. Writing Routine and Positive Messages
Chapter 8. Writing Negative Messages
Chapter 9. Writing Persuasive Messages
PART 4: LONGER BUSINESS MESSAGES
Chapter 10. Understanding and Planning Reports and Proposals
Chapter 11. Writing and Completing Reports and Proposals
Chapter 12. Developing Oral and Online Presentations
PART 5: EMPLOYMENT MESSAGES AND JOB INTERVIEWS
Chapter 13. Building Careers and Writing Resumes
Chapter 14. Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols