Cracking the Value Code

The New Economy is more than just hype and high-flying stocks. It is real, and it is something that no company can afford to ignore. It is founded upon the forces of new technologies, globalization, and the increasing importance of intangible assets, such as brands, relationships, and knowledge. Organizations are creating value in new ways, using a combination of these tangible and intangible assets heretofore unrecognized. This book marks the beginning of a journey with a single destination: understanding the drivers of value creation. It offers a new set of principles, based on a three-year study of 10,000 companies by premier consulting firm Arthur Andersen, called Value Dynamics. These principles offer insight into what companies should do to create value in the new millennium.