The Dynamics of Advertising
1st Edition
Will be published approx. on 17. November 2000
Book
Hardback
300 pages
978-90-5823-084-3 (ISBN)
Description
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
Reviews / Votes
"Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors....Written for an academic audience."More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
Weight
453 gr
ISBN-13
978-90-5823-084-3 (9789058230843)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Jackie Botterill | Iain MacRury | Barry Richards
The Dynamics of Advertising
E-Book
12/2013
1st Edition
Routledge
€78.99
Available for download
Jackie Botterill | Iain MacRury | Barry Richards
The Dynamics of Advertising
E-Book
12/2013
1st Edition
Routledge
€78.99
Available for download
Jackie Botterill | Iain MacRury | Barry Richards
The Dynamics of Advertising
Book
11/2000
1st Edition
Routledge
€94.27
Shipment within 15-20 days
Persons
Jackie Botterill, Iain MacRury, Barry Richards
Content
1: Introduction; 2: The Historical Dynamics of the Advertising Industry; 3: The History of Advertisements; 4: The Academic Critique of Advertising; 5: The Dynamics of Cultural Change; 6: The Psychodynamics of Advertising 1; 7: Psycho-Social Categories for the Study of Everyday Life; 8: Driven by Passion? Car Advertisement Content 1950-1998; 9: Going to Market; 10: The Democratisation of Credit; 11: Conclusions