Winning Combinations
Coming Wave of Entrepreneurial Partnerships Between Large and Small Companies
Published on 13. April 1992
Book
Hardback
288 pages
978-0-471-53658-1 (ISBN)
Description
Describes the growing popularity of mergers between small and large companies in order to compete more successfully in the business world. The author describes how the marketing skills and distribution capacity of a major firm can enhance the innovative and specialized approach of a small company.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 244 mm
Width: 160 mm
Weight
595 gr
ISBN-13
978-0-471-53658-1 (9780471536581)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
THE INNOVATION IMPERATIVE. Business at the Brink. Completing the Value Chain: Trap or Trajectory?. Home-Grow, Bankroll, Buy or Partner? Choices for Large Corporations. Beaver, Bear, Monkey, or Kangaroo? Choices for Entrepreneurs. PRINCIPLES AND PRACTICES OF ENTREPRENEURIAL PARTNERSHIPS. Making Partnerships Work: Principles and Practices for Success. Potential Pitfalls: What Can Go Wrong. GLOBAL OPPORTUNITIES FOR ENTREPRENEURIAL PARTNERSHIPS. Japanese Entrepreneurship: The Power of Kaizen and Keiretsu. Entrepreneurial Non-Partners in the United Kingdom: The Case of the Missing Middle. Entrepreneurial Partnerships in Sweden: An Opportunity Waiting to Happen. Central European Entrepreneurship: Spotlight on Hungary. Afterword. Index.