Student Guide to Accompany Contemporary Business

Part 1: Business in a Global Environment.
Chapter 1. Business: Blending People, Technology, and Ethical Behavior.
Chapter 2. Achieving Business Success by Demonstrating Ethical Behavior and Social Responsibility.
Chapter 3. Economic Challenges Facing Global and Domestic Business.
Chapter 4. Competing in Global Markets.
Part 2: Starting and Growing Your Business.
Chapter 5. Options for Organizing Small and Large Businesses.
Chapter 6. Starting Your Own Business: The Entrepreneurship Alternative.
Chapter 7. Electronic Commerce: The Internet and Online Business.

Part 3. Management: Empowering People to Achieve Business Objectives.
Chapter 8. Management, Leadership, and the Internal Organization.
Chapter 9. Human Resource Management, Motivation, and Labor - Management Relations.
Chapter 10. Improving Performance through Empowerment. Teamwork, and Communication.
Chapter 11. Labor-Management Relations.
Chapter 12. Creating and Producing World-Class Goods and Services.

Part 4: Marketing Management.
Chapter 13. Customer-Driven marketing.
Chapter 14. Developing and Pricing Goods and Services.
Chapter 15. Distributing Goods and Services.
Chapter 16. Promoting Goods and Services Using Integrated marketing Communications.

Part 5: Managing Technology and Information.
Chapter 17. Using Technology to manage Information.
Chapter 18. Understanding Accounting and Financial Statements.

Part 6: Managing Financial Resources.
Chapter 19. Financial Management and Institutions.
Chapter 20. Financing and Investigating through Securities Markets.

Continuing Case: The Geek Squad.

Appendix A: Risk Management and Insurance.
Appendix B: The Legal Framework for Business.

Solutions.