Contemporary Business

Part 1: Business in a Global Environment.
Chapter 1. Business 2005 and Beyond.
Chapter 2. Business Ethics and Social Responsibility.
Chapter 3. Economic Challenges Facing Global and Domestic Business.
Chapter 4. Competing in Global Markets.
Appendix. The Legal Framework for Business.
Part 2: Starting and Growing Your Own Business.
Chapter 5. Options for Organizing Small and Large Businesses.
Chapter 6. Starting Your Own Business: The Entrepreneurship Alternative.
Chapter 7. Electronic Commerce: The Internet and Online Business.

Part 3. Management: Empowering People to Achieve Business Objectives.
Chapter 8. Management, Leadership, and the Internal Organization.
Chapter 9. Human Resource Management, Motivation, and Labor - Management Relations.
Chapter 10. Improving Performance through Empowerment. Teamwork, and Communication.
Chapter 11. Production and Operations Management.

Part 4: Marketing Management.
Chapter 12. Customer - Driven Marketing.
Chapter 13. Product and Distribution Strategies.
Chapter 14. Promotion and Pricing Strategies.

Part 5: Managing Technology and Information.
Chapter 15. Using Technology to Manage Information.
Chapter 16. Understanding Accounting and Financial Statements.

Part 6: Managing Financial Resources.
Chapter 17. Financial Management and Institutions.
Chapter 18. Financing and Investigating through Securities Markets.

Video Cases.
Appendix A: Risk Management and Insurance.
Appendix B: A Guide to Your Personal Finances.
Appendix C: Developing a Business Plan.

Solutions.