Contemporary Business Communication
United States Edition
2nd Edition
Published on 4. December 1996
Book
Hardback
645 pages
978-0-13-531245-2 (ISBN)
Description
Appropriate for courses in Business Commmunication and Business Writing. Course can be found in Business, Communication, and English departments.
Sharply focused on effective written, oral, and employment communication skills, this comprehensive, exceptionally applied introduction to business communication uses actual business documents and applications from real companies to provide students with a state-of-the-art perspective and hands-on practice with situations they will encounter on-the-job. Very contemporary in approach, it features full coverage of modern communication technologies and collaborative communication skills as well as interviews with top business professionals and communicators at the cutting-edge of the field.
Sharply focused on effective written, oral, and employment communication skills, this comprehensive, exceptionally applied introduction to business communication uses actual business documents and applications from real companies to provide students with a state-of-the-art perspective and hands-on practice with situations they will encounter on-the-job. Very contemporary in approach, it features full coverage of modern communication technologies and collaborative communication skills as well as interviews with top business professionals and communicators at the cutting-edge of the field.
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 260 mm
Width: 207 mm
Thickness: 30 mm
Weight
1393 gr
ISBN-13
978-0-13-531245-2 (9780135312452)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Louis E. Boone | David L. Kurtz | Judy R. Block
Contemporary Business Communication
International Edition
Book
12/1996
2nd Edition
Pearson
€53.31
Article exhausted; check for reprint
Content
I. COMMUNICATION FUNDAMENTALS AND CHALLENGES.
1. Communicating in an Organization.
2. Mastering Communication Technology.
3. Communication Challenges in a Diverse World.
II. WRITING BASICS.
4. Planning Business Documents.
5. Organizing, Composing, and Designing Business Documents.
6. Revising and Editing Business Documents.
III. ORGANIZATIONAL LETTERS AND MEMOS.
7. Writing Direct Requests.
8. Writing Good-News, Goodwill, and Information.
9. Writing Bad-News and Negative Messages.
10. Writing Persuasive Messages.
IV. REPORT AND PROPOSAL WRITING.
11. Planning and Researching Business Reports and Proposals.
12. Using Visual Aids in Business Reports and Proposals.
13. Organizing and Writing Short and Long Reports.
14. Organizing and Writing Short and Long Proposals.
V. FORMS OF ORAL COMMUNICATION.
15. Delivering Speeches and Oral Presentations.
16. Oral Communication in Groups.
VI. EMPLOYMENT COMMUNICATION.
17. Targeting Your Career: Writing Resumes and Cover Letters.
18. Effective Employment Interviewing.
Appendix A. Preparing Business Documents.
Appendix B. Basics of Grammar and Usage.
Appendix C. Internet Research.
Glossary.
References.
Photo Credits.
Indexes.
1. Communicating in an Organization.
2. Mastering Communication Technology.
3. Communication Challenges in a Diverse World.
II. WRITING BASICS.
4. Planning Business Documents.
5. Organizing, Composing, and Designing Business Documents.
6. Revising and Editing Business Documents.
III. ORGANIZATIONAL LETTERS AND MEMOS.
7. Writing Direct Requests.
8. Writing Good-News, Goodwill, and Information.
9. Writing Bad-News and Negative Messages.
10. Writing Persuasive Messages.
IV. REPORT AND PROPOSAL WRITING.
11. Planning and Researching Business Reports and Proposals.
12. Using Visual Aids in Business Reports and Proposals.
13. Organizing and Writing Short and Long Reports.
14. Organizing and Writing Short and Long Proposals.
V. FORMS OF ORAL COMMUNICATION.
15. Delivering Speeches and Oral Presentations.
16. Oral Communication in Groups.
VI. EMPLOYMENT COMMUNICATION.
17. Targeting Your Career: Writing Resumes and Cover Letters.
18. Effective Employment Interviewing.
Appendix A. Preparing Business Documents.
Appendix B. Basics of Grammar and Usage.
Appendix C. Internet Research.
Glossary.
References.
Photo Credits.
Indexes.