Comparison Advertising
A Worldwide Study
J. J. Boddewyn(Author)
Hastings House Book Publishers
Published on 1. January 1978
Book
Hardback
245 pages
978-0-8038-1249-9 (ISBN)
More details
Series
Language
English
Place of publication
United States
Illustrations
illustrations
ISBN-13
978-0-8038-1249-9 (9780803812499)
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Schweitzer Classification