Game on
How Sports Media Grew Up, Sold Out, and Got Personal with Billions of Fans
Published on 1. April 2024
Book
Hardback
376 pages
978-1-4962-3317-2 (ISBN)
Description
Game On tells the story of how and why the sports media industry grew to become one of the most important and profitable components of the global entertainment landscape.
More details
Person
David Bockino is an associate professor at Elon University, where he teaches communications and sport management. He spent more than seven years working with ESPN, including ESPN Outdoors, ESPN Research and Analytics, and ESPN International. He is the author of The Guidebook Experiment: Discovering Exploration in a Hyper-Connected World.