Startup CEO
A Field Guide to Scaling Up Your Business, + Website
Published on 3. September 2013
Book
Hardback
400 pages
978-1-118-54836-3 (ISBN)
Description
A definitive book for any CEO--first time or otherwise--of a high-growth company
While big company CEOs are usually groomed for the job for years, startup CEOs aren't--and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce--because "you're only a first time CEO once."
Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.
* Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders
* Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent
* Examines how a CEO must align available resources with the company's strategy in order to ensure success
* Addresses what it takes to master the "How" of being a CEO--from leading an executive team to managing in any type of market
Engaging and informative, this book is essential reading for any, and every, CEO.
More details
Other editions
New editions
Book
07/2020
Wiley
€31.50
Shipment within 15-20 days
Person
Matt Blumberg founded Return Path in 1999 because he believed the world needed email to work better. He is passionate about enhancing the online relationship between email subscribers and marketers so that both sides of the equation benefit. It is with great pride that he has watched this initial creation grow to a company of more than 400 employees with a market-leading brand, innovative products, and the email industry's most renowned experts. Before Return Path, Blumberg ran marketing, product management, and the Internet group for Moviefone, Inc. (later acquired by AOL). Prior to that, he served as an associate with private equity firm General Atlantic Partners and was a consultant with Mercer Management Consulting. He holds a BA from Princeton University.
Content
FOREWORD XIII
ACKNOWLEDGMENTS XV
ABOUT THE AUTHOR XIX
INTRODUCTION XXI
PART ONE: STORYTELLING 1
CHAPTER ONE: Dream the Possible Dream 3
CHAPTER TWO: Defi ning and Testing the Story 11
CHAPTER THREE: Telling the Story to Your Investors 19
CHAPTER FOUR: Telling the Story to Your Team 27
CHAPTER FIVE: Revising the Story 37
CHAPTER SIX: Bringing the Story to Life 47
PART TWO: BUILDING THE COMPANY'S HUMAN CAPITAL 57
CHAPTER SEVEN: Fielding a Great Team 59
CHAPTER EIGHT: The CEO as Functional Supervisor 71
CHAPTER NINE: Crafting Your Company's Culture 77
CHAPTER TEN: The Hiring Challenge 87
CHAPTER ELEVEN: Every Day in Every Way, We Get a Little Better 99
CHAPTER TWELEVE: Compensation 111
CHAPTER THIRTEEN: Promoting 119
CHAPTER FOURTEEN: Rewarding: "It's the Little Things" That Matter 125
CHAPTER FIFTEEN: Managing Remote Offi ces and Employees 131
CHAPTER SIXTEEN: Firing: When It's Not Working 135
PART THREE: EXECUTION 143
CHAPTER SEVENTEEN: Creating a Company Operating System 145
CHAPTER EIGHTEEN: Creating Your Operating Plan and Setting Goals 149
CHAPTER NINETEEN: Making Sure There's Enough Money in the Bank 159
CHAPTER TWENTY: The Good, the Bad and the Ugly of Financing 165
CHAPTER TWENTY-ONE: When and How to Raise Money 175
CHAPTER TWENTY-TWO: Forecasting and Budgeting 181
CHAPTER TWENTY-THREE: Collecting Data 189
CHAPTER TWENTY-FOUR: Managing in Tough Times 195
CHAPTER TWENTY-FIVE: Meeting Routines 201
CHAPTER TWENTY-SIX: Driving Alignment 211
CHAPTER TWENTY-SEVEN" Have You Learned Your Lesson? 217
CHAPTER TWENTY-EIGHT: Going Global 223
CHAPTER TWENTY-NINE: The Role of M&A 229
CHAPTER THIRTY: Competition 239
CHAPTER THIRTY-ONE: Failure 243
PART FOUR: BUILDING AND LEADING A BOARD OF DIRECTORS 251
CHAPTER THIRTY-TWO: The Value of a Good Board 253
CHAPTER THIRTY-THREE: Building Your Board 257
CHAPTER THIRTY-FOUR: Board Meeting Materials 267
CHAPTER THIRTY-FIVE: Running Eff ective Board Meetings 271
CHAPTER THIRTY-SIX: Non-Board Meeting Time 279
CHAPTER THIRTY-SEVEN: Decision Making and the Board 281
CHAPTER THIRTY-EIGHT: Working with the Board on Your Compensation and Review 287
CHAPTER THIRTY-NINE: Serving on Other Boards 293
PART FIVE: MANAGING YOURSELF SO YOU CAN MANAGE OTHERS 301
CHAPTER FORTY: Creating a Personal Operating System 303
CHAPTER FORTY-ONE: Working with an Executive Assistant 311
CHAPTER FORTY-TWO: Working with a Coach 317
CHAPTER FORTY-THREE: The Importance of Peer Groups 323
CHAPTER FORTY-FOUR: Staying Fresh 327
CHAPTER FORTY-FIVE: Your Family 337
CHAPTER FORTY-SIX: Traveling 345
CHAPTER FORTY-SEVEN: Taking Stock 349
A NOTE ON EXITS 355
CONCLUSION 359
WHAT DID I MISS? 360
BIBLIOGRAPHY 361
ABOUT THE COMPANION WEB SITE 365
INDEX 367
EXCERPT FROM STARTUP BOARDS 373