
Business Research Methods
McGraw Hill Higher Education (Publisher)
3rd Edition
Published on 16. March 2011
Book
Paperback/Softback
656 pages
978-0-07-712997-2 (ISBN)
Description
The third edition of Business Research Methods continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student friendly manner. A specific focus on student research projects and a wealth of examples of theory in practice make this the perfect text for any student undertaking a research project.
More details
Edition
3rd edition
Language
English
Place of publication
London
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Illustrations
col. Illustrations
Dimensions
Height: 263 mm
Width: 196 mm
Thickness: 22 mm
Weight
1 gr
ISBN-13
978-0-07-712997-2 (9780077129972)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
www.linkedin.com/in/pamelaschindler/
A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, her institutions Distinguished Teaching award, and a two-time nominee for the CASE Ohio Teacher of the Year, Schindler has 40 years of experience teaching business research, marketing management, and creative advertising. Creator and long-time Director of Wittenberg's Center for Applied Management, she coordinated the Small Business Institute (SBI) program (winner of the 1996 National Showcase Award for innovation and excellence), as well as the Project Management Assistance program, in which she has guided more than 350 undergraduate students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. Schindler, professor emeritus of Business Administration at Wittenberg University, mentors research methods and marketing faculty and is a strategic management consultant.
www.linkedin.com/in/pamelaschindler/
Content
Part 1 Essentials of research
1The nature of business and management research
2The research process and proposal
3Literature review
4 Ethics in business research Part 2 Research methods
5Quantitative and qualitative research
6Sampling strategies
7Survey research
8Secondary data and archives
9Case studies, qualitative interviews and focus groups
10Observation
11 Content analysis and other qualitative approaches
12Experimentation
Part 3 Research instruments
13 Measurement and scales
14 Fieldwork: questionnaires and responses
15 Writing up and presenting research outcomes
Cases
Glossary
Index
Part 4: Statistical Background (available electronically only)
16. Data Preparation and Description
17. Exploring, Displaying and Examining Data
18. Hypothesis Testing
19. Measures of Association
20. Multivariate Analysis: An Overview
Appendices
1The nature of business and management research
2The research process and proposal
3Literature review
4 Ethics in business research Part 2 Research methods
5Quantitative and qualitative research
6Sampling strategies
7Survey research
8Secondary data and archives
9Case studies, qualitative interviews and focus groups
10Observation
11 Content analysis and other qualitative approaches
12Experimentation
Part 3 Research instruments
13 Measurement and scales
14 Fieldwork: questionnaires and responses
15 Writing up and presenting research outcomes
Cases
Glossary
Index
Part 4: Statistical Background (available electronically only)
16. Data Preparation and Description
17. Exploring, Displaying and Examining Data
18. Hypothesis Testing
19. Measures of Association
20. Multivariate Analysis: An Overview
Appendices