NeuroSelling 2.0
Mastering the Customer Conversation Using the Surprising Science of Decision-Making
Published on 13. May 2025
Book
Paperback/Softback
344 pages
978-1-7337870-6-2 (ISBN)
Description
NeuroSelling® is more than just theory-it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering.
In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing the power of neuroscience-backed principles in sales.
NeuroSelling 2.0 isn't just an update-it's a complete reimagining of what's possible when you truly align your sales approach with how the human brain actually makes decisions.
More details
Language
English
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 20 mm
Weight
559 gr
ISBN-13
978-1-7337870-6-2 (9781733787062)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Jeff Bloomfield is a leading expert in neuroscience-based communication and the founder of Braintrust. As the creator of the NeuroSelling® and co-creator of NeuroCoaching® programs, Jeff's research and techniques empower leaders, coaches, and sales professionals to build trust and inspire action through brain science, behavioral psychology, and storytelling. His mission is to help people communicate with greater clarity, authenticity, and influence-in both business and life.