Sales Promotion
Concepts, Methods, and Strategies
Published on 9. June 1995
Book
Paperback/Softback
528 pages
978-0-13-442302-9 (ISBN)
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Illustrations
black & white illustrations
Dimensions
Height: 240 mm
Width: 178 mm
Thickness: 28 mm
Weight
880 gr
ISBN-13
978-0-13-442302-9 (9780134423029)
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Schweitzer Classification