The Bare Bones of Advertising Print Design
Published on 7. October 2004
Book
Paperback/Softback
192 pages
978-0-7425-2962-5 (ISBN)
Description
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.
Reviews / Votes
Looking for a book to help your publication's advertising staff? The Bare Bones of Advertising Print Design is a good addition to the staff bookshelf. From start to finish, Robyn Blakeman takes us through the creative process, from beginning design to specific publications; to problems and techniques.... The Bare Bones is an easy to read, stripped down, in-your-face 'how to' design book. * Quill and Scroll * Robyn Blakeman promises the 'bare bones' of print design . . . and that's exactly what she delivers. Her concise mix of design principles, executional guidelines, and production techniques offers novice designers everything they need to create their own attractive and effective print ads. -- Fred Beard, Gaylord College of Journalism and Mass Communication, University of OklahomaMore details
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 11 mm
Weight
290 gr
ISBN-13
978-0-7425-2962-5 (9780742529625)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Robyn Blakeman
The Bare Bones of Advertising Print Design
E-Book
10/2004
1st Edition
Rowman & Littlefield Publishers
€40.99
Available for download
Person
Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee.
Content
Chapter 1 Introduction
Chapter 2 1 Design and the Advertising Process
Chapter 3 2 The Main Ingredient to Great Design
Chapter 4 3 The Many Stages of Design
Chapter 5 4 The Page, Problems, and Solutions
Chapter 6 5 What I Need to Know About Type
Chapter 7 6 Newspaper: What's the Big Design Deal?
Chapter 8 7 A Look at Each Element as a Design Element
Chapter 9 8 Putting the Pieces in Place
Chapter 10 9 Let's Give It a Try
Chapter 11 10 Magazine: What's the Big Design Deal?
Chapter 12 11 A Look at Each Component as a Design Element
Chapter 13 12 Putting the Pieces in Place
Chapter 14 13 Digital Prepress
Chapter 15 14 Let's Give It a Try
Chapter 2 1 Design and the Advertising Process
Chapter 3 2 The Main Ingredient to Great Design
Chapter 4 3 The Many Stages of Design
Chapter 5 4 The Page, Problems, and Solutions
Chapter 6 5 What I Need to Know About Type
Chapter 7 6 Newspaper: What's the Big Design Deal?
Chapter 8 7 A Look at Each Element as a Design Element
Chapter 9 8 Putting the Pieces in Place
Chapter 10 9 Let's Give It a Try
Chapter 11 10 Magazine: What's the Big Design Deal?
Chapter 12 11 A Look at Each Component as a Design Element
Chapter 13 12 Putting the Pieces in Place
Chapter 14 13 Digital Prepress
Chapter 15 14 Let's Give It a Try