New Enterprises (Routledge Revivals)
A Start-Up Case Book
1st Edition
Published on 12. April 2013
Book
Hardback
216 pages
978-0-415-85836-6 (ISBN)
Description
A constant growth of new small firms is an important part of a healthy economy, yet little is known about the factors which determine success or failure in a small business. Success is concerned not only with the development of a product and its market but, more importantly, with the individual behind it. There are very few completely new ideas or products to guarantee success; therefore, the person seeking to start their own business must assemble customers and resources themselves before they start trading. The cases outlined here are all based on actual experience, and explore the issues and problems facing would-be entrepreneurs. They offer step-by-step advice on the processes involved in starting a small business and demonstrate the wide range of business opportunities available. First published in 1982, this is a detailed and practical guide, particularly applicable to those who find the idea of establishing a small business of their own appealing.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Dimensions
Height: 216 mm
Width: 138 mm
Weight
570 gr
ISBN-13
978-0-415-85836-6 (9780415858366)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
11/2014
1st Edition
Routledge
€51.84
Shipment within 15-20 days
E-Book
09/2013
1st Edition
Routledge
€55.49
Available for download
E-Book
09/2013
1st Edition
Routledge
€55.49
Available for download
Person
Birley, Sue
Content
Acknowledgements; Introduction; 1. The Dream: Seamach Engineering 2. The Choice of Partner: Light Engineering 3. The Deal between Partners: The Box 4. Evaluating the Business Plan: Continental Trucking Ltd 5. Fitting the Product to the Market: Lingua Franca 6. Barriers to Entry for a New Service: Girogift - the Airmail Voucher Service 7. Subcontracting v. Manufacturing: Precision Engineering Industries 8. Moving from Managing a Business to Setting up a New One in the Same Market: Eurobond Laminates Ltd 9. Forming an Export Business: N & Z European Hi-fi (Discounts) Ltd 10. Importing: Leather Imports 11. The Deal: The Great Button Bonanza 12. The Joint Venture: JVC Ltd 13. Finding the Right Marketing Strategy: Pamal 14. Matching Marketing and Production: The Omniclock 15. The Technological Breakthrough: RES Components 16. Capitalising on Different, but Associating, Products: Cowpact Ltd 17. The Break-up of a Partnership: Steel Fabricators Ltd (SFL) 18. The Management Buyout: Certikin 19. Translating the Dream into a Business