Key MBA Models
The 60+ Models Every Manager and Business Student Needs to Know
Published on 21. May 2015
Book
Paperback/Softback
296 pages
978-1-292-01685-6 (ISBN)
Description
Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline - from Strategy and Finance to Marketing and Accounting - and distils them into concise summaries of what they are and how to apply them.
Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:
Strategy
Business Economics
Finance
Decision Science
Accounting
Operations
Marketing
Organisational Behaviour
The term 'model' is used loosely - in some cases it might be a framework (The 4 Ps of Marketing, Porter's Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).
Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:
Strategy
Business Economics
Finance
Decision Science
Accounting
Operations
Marketing
Organisational Behaviour
The term 'model' is used loosely - in some cases it might be a framework (The 4 Ps of Marketing, Porter's Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).
Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
More details
Other editions
Additional editions
Julian Birkinshaw | Ken Mark
Key MBA Models
The 60+ Models Every Manager And Business Student Needs To Know
E-Book
04/2015
1st Edition
Pearson HigherEducation
from
€38.51
Available for download
Julian Birkinshaw | Ken Mark
Key MBA Models
The 60+ Models Every Manager And Business Student Needs To Know
E-Book
03/2015
1st Edition
Pearson HigherEducation
from
€23.10
Available for download
Persons
Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global "Thinkers 50" list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.
Content
PART ONE ORGANISATIONAL BEHAVIOUR
1 Change management: Kotter's eight-step model
2 Cognitive biases in decision making
3 Emotional intelligence
4 Managing work groups: Belbin team roles
5 Matrix management
6 Mintzberg's managerial roles
7 Motivation: Theory X and Theory Y
8 Negotiating techniques: BATNA
9 Schein's model of organisational culture
10 360-degree assessment
PART TWO MARKETING
11 Customer lifetime value
12 Ethnographic market research
13 Market orientation
14 Multichannel marketing
15 Met promoter score
16 The 4Ps of marketing
17 Pricing strategies: dynamic pricing
18 Product life cycle
19 Segmentation and personalised marketing
PART THREE STRATEGY AND ORGANISATION
20 The ambidextrous organization
21 The BCG growth-share matrix
22 Blue ocean strategy
23 Core competence and the resource-based view
24 Corporate social responsibility: the triple bottom line
25 Corporate strategy: parenting advantage
26 Five forces analysis
27 Game theory: the prisoner's dilemma
28 Generic strategies
29 The McKinsey 7S framework
PART FOUR INNOVATION AND ENTREPRENEURSHIP
30 Brainstorming
31 Design thinking
32 Disruptive innovation
33 Greiner's growth model
34 Open innovation
35 The seven domains assessment model for entrepreneurs
36 Stage/gate model for new product development
37 Scenario planning
PART FIVE ACCOUNTING
38 The accrual method in accounting
39 Activity-based costing
40 The balanced scorecard
41 The DuPont identity
42 Economic value added
43 Ratio analysis
PART SIX FINANCE
44 Black-Scholes options pricing model
45 Bond valuation
46 Capital asset pricing model
47 Capital budgeting
48 Modern portfolio theory
49 Modigliani-Miller theorem
50 Time value of money
51 Valuing the firm
52 Weighted average cost of capital
PART SEVEN OPERATIONS
53 Agile development
54
1 Change management: Kotter's eight-step model
2 Cognitive biases in decision making
3 Emotional intelligence
4 Managing work groups: Belbin team roles
5 Matrix management
6 Mintzberg's managerial roles
7 Motivation: Theory X and Theory Y
8 Negotiating techniques: BATNA
9 Schein's model of organisational culture
10 360-degree assessment
PART TWO MARKETING
11 Customer lifetime value
12 Ethnographic market research
13 Market orientation
14 Multichannel marketing
15 Met promoter score
16 The 4Ps of marketing
17 Pricing strategies: dynamic pricing
18 Product life cycle
19 Segmentation and personalised marketing
PART THREE STRATEGY AND ORGANISATION
20 The ambidextrous organization
21 The BCG growth-share matrix
22 Blue ocean strategy
23 Core competence and the resource-based view
24 Corporate social responsibility: the triple bottom line
25 Corporate strategy: parenting advantage
26 Five forces analysis
27 Game theory: the prisoner's dilemma
28 Generic strategies
29 The McKinsey 7S framework
PART FOUR INNOVATION AND ENTREPRENEURSHIP
30 Brainstorming
31 Design thinking
32 Disruptive innovation
33 Greiner's growth model
34 Open innovation
35 The seven domains assessment model for entrepreneurs
36 Stage/gate model for new product development
37 Scenario planning
PART FIVE ACCOUNTING
38 The accrual method in accounting
39 Activity-based costing
40 The balanced scorecard
41 The DuPont identity
42 Economic value added
43 Ratio analysis
PART SIX FINANCE
44 Black-Scholes options pricing model
45 Bond valuation
46 Capital asset pricing model
47 Capital budgeting
48 Modern portfolio theory
49 Modigliani-Miller theorem
50 Time value of money
51 Valuing the firm
52 Weighted average cost of capital
PART SEVEN OPERATIONS
53 Agile development
54