Key MBA Models, Travel Edition

About the authors AcknowledgementsIntroduction PART ONE ORGANISATIONAL BEHAVIOUR1 Change management: Kotter's eight-step model2 Cognitive biases in decision making3 Emotional intelligence4 Managing work groups: Belbin team roles5 Matrix management6 Mintzberg's managerial roles7 Motivation: Theory X and Theory Y8 Negotiating techniques: BATNA9 Schein's model of organisational culture10 360-degree assessment PART TWO MARKETING 11 Customer lifetime value12 Ethnographic market research13 Market orientation 14 Multichannel marketing15 Met promoter score16 The 4Ps of marketing17 Pricing strategies: dynamic pricing18 Product life cycle19 Segmentation and personalised marketing PART THREE STRATEGY AND ORGANISATION 20 The ambidextrous organization21 The BCG growth-share matrix 22 Blue ocean strategy23 Core competence and the resource-based view24 Corporate social responsibility: the triple bottom line25 Corporate strategy: parenting advantage26 Five forces analysis27 Game theory: the prisoner's dilemma28 Generic strategies29 The McKinsey 7S framework PART FOUR INNOVATION AND ENTREPRENEURSHIP 30 Brainstorming31 Design thinking32 Disruptive innovation33 Greiner's growth model34 Open innovation 35 The seven domains assessment model for entrepreneurs36 Stage/gate model for new product development37 Scenario planning PART FIVE ACCOUNTING 38 The accrual method in accounting39 Activity-based costing40 The balanced scorecard41 The DuPont identity42 Economic value added43 Ratio analysis PART SIX FINANCE 44 Black-Scholes options pricing model45 Bond valuation46 Capital asset pricing model47 Capital budgeting48 Modern portfolio theory 49 Modigliani-Miller theorem50 Time value of money51 Valuing the firm52 Weighted average cost of capital PART SEVEN OPERATIONS 53 Agile development54 The bullwhip effect55 Decision trees56 Just-in-time production57 Sensitivity analysis58 The service-profit chain59 Six Sigma60 Theory of constraints61 Total quality management Index