Retail Geography and Intelligent Network Planning
1st Edition
Will be published approx. on 26. April 2002
Book
Hardback
296 pages
978-0-471-49761-5 (ISBN)
Description
This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses.
Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
Numerous global case studies are used to show keys issues
Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
Describes how retailers can plan their cross channel network strategy for the future
Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia
Numerous global case studies are used to show keys issues
Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment
Describes how retailers can plan their cross channel network strategy for the future
Reviews / Votes
"... an excellent introduction... offers a valuable insight on the development and commercial application of modelling techniques...." (Urban Studies Journal, Vol 41(4), April 2004)More details
Language
English
Place of publication
New York
United States
Target group
College/higher education
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 251 mm
Width: 173 mm
Thickness: 22 mm
Weight
658 gr
ISBN-13
978-0-471-49761-5 (9780471497615)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Mark Birkin | Graham Clarke | Martin P. Clarke
Retail Geography and Intelligent Network Planning
Book
04/2002
1st Edition
Wiley
€101.50
Shipment within 10-20 days
Persons
Mark Birkin is the author of Retail Geography and Intelligent Network Planning, published by Wiley.
Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds.
Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.
Graham Clarke is a Senior Lecturer in the School of Geography, University of Leeds.
Martin P. Clarke is the author of Retail Geography and Intelligent Network Planning, published by Wiley.
Content
INTRODUCTION
TRENDS IN RETAILING
Introduction
Demand-Side Changes
Trends in Distribution and Retail Supply
The Regulatory Environment
Conclusion
RETAIL LOCATIONS AND DISTRIBUTION CHANNELS: PAST,PRESENT AND FUTURE
Introduction
The High Street or Town Centre
The Superstore and Hypermarket
The Discount Store
The Shopping Centre or Mall
The Retail Warehouse and Retail Park
New Retail Locations
New Retail Formats and Distribution Channels
The Old versus the New
Conclusion
SPATIAL RETAIL GROWTH STRATEGIES
Introduction
Organic Growth
Mergers and Acquisitions
Franchising
Joint Ventures and Strategic Alliances
Warehouse Location
Conclusion
GEOGRAPHY AND E-COMMERCE
Introduction
What is E-Commerce/Internet Retailing?
Who Makes Money from the Internet?
Understanding Consumer Preferences
Examples of Internet Retailing in Different Sectors
Geography, the Internet and E-Commerce
Conclusion
TERRITORY PLANNING
Introduction
Territory Management
Balanced Workloads
Efficient Organization
Conclusion
METHODS FOR SITE SELECTION
Introduction
An Inductive Approach to Site Selection
A Deductive Approach to Site Selection
Applied Location Modelling
The Simplicity Spectrum
SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT
The Model and its Development
Estimating the Small Area Demands for Products and Services
The Supply Side
Customer Flows and Store Revenues
Providing a Decision-Support Capability
The Development of a Cross Channel Management Planfor the City of Vienna for a Major Automotive Manufacturer
Conclusion
NETWORK REPRESENTATION PLANNING
Introduction
Case Study 1:Automotive Network Optimization
Case Study 2:Financial Services Network Optimization
Post-merger Network Optimization
Retail network optimization
Conclusion
DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT
Introduction
Geodemographics
Enhancement of Geodemographics
Lifestyle Databases
Other Micro-Modelling Strategies
A Financial Services Channel Simulation Model
Conclusion
MEASURING THE BENEFITS OF SPATIAL MODELLING
Introduction
Returns on Capital
Operational Efficiency
Improved Competitiveness
Strategic Value
Applications to Market RegulationConclusion
CONCLUSION
BIBLIOGRAPHY
INDEX
TRENDS IN RETAILING
Introduction
Demand-Side Changes
Trends in Distribution and Retail Supply
The Regulatory Environment
Conclusion
RETAIL LOCATIONS AND DISTRIBUTION CHANNELS: PAST,PRESENT AND FUTURE
Introduction
The High Street or Town Centre
The Superstore and Hypermarket
The Discount Store
The Shopping Centre or Mall
The Retail Warehouse and Retail Park
New Retail Locations
New Retail Formats and Distribution Channels
The Old versus the New
Conclusion
SPATIAL RETAIL GROWTH STRATEGIES
Introduction
Organic Growth
Mergers and Acquisitions
Franchising
Joint Ventures and Strategic Alliances
Warehouse Location
Conclusion
GEOGRAPHY AND E-COMMERCE
Introduction
What is E-Commerce/Internet Retailing?
Who Makes Money from the Internet?
Understanding Consumer Preferences
Examples of Internet Retailing in Different Sectors
Geography, the Internet and E-Commerce
Conclusion
TERRITORY PLANNING
Introduction
Territory Management
Balanced Workloads
Efficient Organization
Conclusion
METHODS FOR SITE SELECTION
Introduction
An Inductive Approach to Site Selection
A Deductive Approach to Site Selection
Applied Location Modelling
The Simplicity Spectrum
SPATIAL INTERACTION MODELS FOR RETAIL SITE ASSESSMENT
The Model and its Development
Estimating the Small Area Demands for Products and Services
The Supply Side
Customer Flows and Store Revenues
Providing a Decision-Support Capability
The Development of a Cross Channel Management Planfor the City of Vienna for a Major Automotive Manufacturer
Conclusion
NETWORK REPRESENTATION PLANNING
Introduction
Case Study 1:Automotive Network Optimization
Case Study 2:Financial Services Network Optimization
Post-merger Network Optimization
Retail network optimization
Conclusion
DIRECT MARKETING AND DISTRIBUTION CHANNEL MANAGEMENT
Introduction
Geodemographics
Enhancement of Geodemographics
Lifestyle Databases
Other Micro-Modelling Strategies
A Financial Services Channel Simulation Model
Conclusion
MEASURING THE BENEFITS OF SPATIAL MODELLING
Introduction
Returns on Capital
Operational Efficiency
Improved Competitiveness
Strategic Value
Applications to Market RegulationConclusion
CONCLUSION
BIBLIOGRAPHY
INDEX