Improve Your Profits

In suggesting practical ways in which the small-to-medium-sized business can maximize profits, this book divides its information into three parts - analysis, cutting costs and increasing revenue - and within these parts the different topics are covered in short sections. Information can thus be found quickly and in an easily-assimilated form. The first part offers advice on analyzing one's business and the market climate, and the second deals with reducing administrative and overhead costs, from office cleaning to telephone bills, and introducing efficient systems. The final part focuses on effective advertising, sales force management, training and motivation, pricing, strategic planning and expansion. The author's other business books include "How to Collect the Money You Are Owed" and "The Best Person for the Job".