How to Make Direct Marketing Work for Your Law Firm

Does any of this strike a chord with you? 1. Competition is greater than ever before; 2. Some clients are struggling - others have actually gone to the wall; 3. You know you need better marketing ...but investment is hard to justify. The answer to ALL these challenges is almost certainly direct marketing - on the internet or in print ...the only kind that gets results you can measure - often within hours. That is why Ark Group have commissioned a new report in Managing Partner's law-firm marketing series from the man who has been called the greatest living direct marketer...His name is Drayton Bird. His book, Commonsense Direct and Interactive Marketing - out in 17 languages - has been the best seller on the subject since 1982 ...It's widely regarded as the standard work on the subject, referred to by students and quoted by speakers around the world. He has taught marketers in 43 countries how to do it. As Sir Martin Sorrell, Founder and Chairman of WPP says: "People around the world have been lucky enough to learn from him." Now he has applied everything he knows to legal marketing.
Not just based on theory, but on work he and others have done in this uniquely specialised area. Whether you want to increase revenue with your existing budget ...or your budget has been reduced, but you must produce the same (or more) revenue ...this report shows you exactly how it's done. Drayton Bird on Direct Marketing for Law Firms looks in detail at: + Understanding why clients should choose your firm over your competitors; + How to overcome resistance internally to what is often seen as junk mail; + How your website could be converting more visitors in to prospective clients; + Three steps that ensure direct marketing success. Answering questions including: - What can go wrong? - How should you plan? - What results can you expect? - How do you measure them? - What should you invest? - How should you evaluate your return on investment? + How direct marketing will support your other business development strategies; + How to build your database...+
And how you can use its information to segment and multiply - literally - the profits your marketing messages produce; + The proven method to ensure the success of your messages; + A checklist for evaluating your creative work; + Common mistakes that kill sales; and, + Choosing the right person for the job, whether working internally or selecting agencies, consultancies or freelancers. Can you imagine any activity in which adding just two words could double your ROI? Properly researched, monitored and tested, direct marketing gives you unrivalled insight into what motivates your prospective and existing clients...So that you know exactly how to persuade them to give your firm more business. Drayton reveals the five questions you must answer if you wish to solve any marketing problem. These questions provide the basis of a successful brief - and you get a template for briefing that you can use in any situation. Throughout the publication, proven methods and techniques are discussed with clear examples that will demonstrate how direct marketing can deliver real increases in ROI.
In fact the report is packed full of helpful lists and tips including: + 10 Commandments for Success; and, + 12 Simple Things You Can Do Now that Don't Cost the Earth. "Drayton Bird knows more about direct marketing than anyone in the world." David Ogilvy, Founder Ogilvy & Mather