
Commonsense Direct Marketing
Drayton Bird(Author)
Kogan Page Ltd (Publisher)
Published on 28. April 1998
Book
Paperback/Softback
356 pages
978-0-7494-2584-5 (ISBN)
Description
A European handbook to direct marketing, offering practical advice to practitioners and students.
More details
Series
Edition
New ed of 3 Revised ed
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Illustrations
facsimiles
Dimensions
Height: 235 mm
Width: 152 mm
Weight
750 gr
ISBN-13
978-0-7494-2584-5 (9780749425845)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Drayton Bird
Commonsense Direct Marketing
Book
12/1988
2nd Edition
Kogan Page Ltd
€34.05
Article exhausted; check for reprint