Commmonsense Direct Marketing
Drayton Bird(Author)
Kogan Page Ltd (Publisher)
4th Edition
Published on 28. February 1998
Book
Paperback/Softback
374 pages
978-0-7494-2619-4 (ISBN)
Description
A European handbook to direct marketing, offering practical advice to practitioners and students.
More details
Series
Edition
4th edition
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Professional and scholarly
Weight
720 gr
ISBN-13
978-0-7494-2619-4 (9780749426194)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification