Creating and sustaining Healthy Habits

The increasing concentration of living and working space in urban environments is making it more and more difficult for people from any age group to engage in sports activities and practice healthy nutrition. Furthermore, through an increasing digitization of our daily life and an increasingly connected world, the border between work and spare time is becoming more and more indistinguishable. Consequently, people who do not develop sustainable exercising routines early on, quickly struggle to incorporate healthy activities into their daily rhythm. These trends lead to a growing urgency for innovative ways to create and sustain healthy habits - taking into consideration how people eat, move, and live mindfulness.
Technological development is opening up new possibilities to incentivize pro-health behavior through, for example, Big Data Analytics, Pervasive Computing, Touchless Interaction, and Virtual Reality Technologies. However, growing processing power, combined with the increasing collection of health-related data, also leads to legal challenges concerning data privacy and protection.
This report consists of three parts: First, the authors analyze trends in the field of healthy habits. From these findings, four scenarios were derived that vividly depict possible futures. In the final part, five business ideas were elaborated and validated in each of the four scenarios.
The concepts ideated range from an arena for VR-fitness, a community-based app to create healthy habits through daily micro challenges, an implant to drive healthy living through real-time personalized recommendations, to a multi-sided booking platform for healthy activities at work.