Cover: Research Memorandum 77 - the Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects - University of Hull, Business School (HUBS)

Research Memorandum 77 - the Role of Product Involvement, Knowledge, and Perceptions in Explaining Consumer Purchase Behaviour of Counterfeits: Direct and Indirect Effects

Xuemei BianLuiz Moutinho(Author)
University of Hull, Business School (HUBS) (Publisher)
Published in March 2008
Book
Paperback/Softback
34 pages
978-1-906422-05-9 (ISBN)
€23.10incl. 7% vat
Shipment within 3-4 weeks

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