Media Impact
An Introduction to Mass Media
10th Edition
Published on 1. April 2011
Book
Paperback/Softback
448 pages
978-1-111-34636-2 (ISBN)
More details
Edition
10th Revised edition
Language
English
Place of publication
Belmont, CA
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Edition type
Revised edition
Dimensions
Height: 246 mm
Width: 189 mm
Thickness: 20 mm
ISBN-13
978-1-111-34636-2 (9781111346362)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
PART I: THE MASS MEDIA INDUSTRIES. 1. Mass Media and Everyday Life. 2. Books: Rearranging the Page. 3. Newspapers: Expanding Delivery. 4. Magazines: Targeting the Audience. 5. Recordings: Demanding Choices. 6. Radio: Riding the Wave. 7. Movies: Picturing the Future. 8. Television: Changing Channels. 9. Digital Media: Widening the Web. PART II: SELLING THE MESSAGE. 10. Advertising: Motivating Customers. 11. Public Relations: Promoting Ideas. PART III: CHANGING MESSAGES. 12. News and Information: Getting Personal. 13. Society, Culture and Politics: Shaping the Issues. 14. Law and Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets. Glossary. Media Information Resource Guide. Chapter References. Index.