Projecting Authenticity Through Advertising
Consumer Judgments of Advertiser's Claims
Published in March 2008
Book
Paperback/Softback
29 pages
978-1-906422-06-6 (ISBN)
More details
Series
Language
English
Place of publication
United Kingdom
Publishing group
University of Hull
Target group
College/higher education
Professional and scholarly
Illustrations
1 table
Dimensions
Height: 297 mm
Width: 210 mm
ISBN-13
978-1-906422-06-6 (9781906422066)
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Schweitzer Classification