Strategic Technology Management
Frederick Betz(Author)
McGraw-Hill Inc.,US (Publisher)
Published on 1. March 1993
Book
Hardback
476 pages
978-0-07-005137-9 (ISBN)
Description
This book discusses the three imperatives of strategic development: namely, the techniques for forecasting, planning, and implementing technological strategy. A series of case histories illustrate techniques and methods. The book clarifies the distinction between technology strategy and product strategy and shows their relationship.
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Illustrations
25 illustrations
Dimensions
Height: 229 mm
Width: 157 mm
Weight
830 gr
ISBN-13
978-0-07-005137-9 (9780070051379)
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Schweitzer Classification
Content
Technological progress and new product development; rates of technological change; concepts of strategic planning; morphology of technology systems; product morphology; production morphology; formulating technology strategy; product development cycle; radical innovation process; technological discontinuities; role of standards in technology; R&D infrastructure; technical project management; managing high-tech business ventures; marketing new technology.