The Fundamentals of Design Management
Published on 26. May 2010
Book
Paperback/Softback
208 pages
978-2-940411-07-8 (ISBN)
Description
The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
Reviews / Votes
'As with other AVA publications 'The Fundamentals of Design Management' clearly articulates all elements and processes involved. The design and layout of the book adds to its appeal as our learners find this kind of visual engagement both stimulating and inspiring. The use of case studies to evidence how Design Management works for specific brands is well constructed and communicated. The images used also help to support the accompanying commentaries. The statistical and diagrammatical information is also very easy for students to understand and decipher.' Simon Gomes, Course Leader: BA (Hons) Graphic Design, University Centre Doncaster. 'The Fundamentals of Design Management is a dynamic publication that delivers exactly what it says on the tin. The second of two books by Kathryn Best is a critical addition to any aspiring design manager's library. It would also serve as a valuable reference tool for any business leader who wishes to successfully harness the power of design.' Gethin Roberts, Engineering Designer, July 2010. 'An excellent overall introduction to Design Management. Covers all areas that our program includes.' Judith Gregory, George Brown College, Canada. 'I like the layout of the book, and find the content useful and relevant.' Kelly Sant, University of Brighton, UK.More details
Series
Language
English
Place of publication
Lausanne
Switzerland
Publishing group
Bloomsbury Publishing PLC
Target group
Adult education
Product notice
With flaps
Illustrations
200 colour images
Dimensions
Height: 230 mm
Width: 200 mm
Weight
760 gr
ISBN-13
978-2-940411-07-8 (9782940411078)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Kathryn Best
The Fundamentals of Design Management
E-Book
11/2017
1st Edition
Bloomsbury Visual Arts
€30.99
Available for download
Kathryn Best
The Fundamentals of Design Management
E-Book
05/2010
1st Edition
AVA Publishing
€30.99
Available for download
Person
Kathryn Best is a designer, consultant, educator and author. She runs courses in design, strategy and innovation for academia and industry, specialising in interdisciplinary and collaborative working methods. Kathryn previously worked in architecture, interiors and brand consultancy, both in the US and UK, where she specialised in retail design and narrative environments. Kathryn's current research interest is in the potential of design and design thinking as a tool for innovation and change in the context of business, society, culture and the environment.
Content
How to get the most out of this book. Introduction. Design in context: Design and business cultures; Finance, technology and law; Society, politics and environment; Market demands and user needs; Design audits, briefs and proposals; People; Projects; Products and services. Design overview: The power of design; Design and society; Design projects; The design process; Design skills; Design planning; Project management; Design success. Case study: Legible London: a new way of walking in the UK's capital city. Contextual perspectives: Sorena Veerman; Wen-Long Chen; Dr Miles Park. Management overview: Economics; Business and enterprise; The management process; Business and enterprise planning; Management practice; Business administration; Business success. Case study: MAS Holdings: enterprising ethical retailing. Contextual perspectives: Ruedi Alexander Muller-Beyeler; Joshua L.Cohen; Kevin McCullagh. Accounting and finance: The financial organisation; Financial accounting; Financial reporting; Management accounting; Measuring performance; Measuring value in design. Case study: Phelophepa Healthcare Train: delivering value. Contextual perspectives: Philip Goad; Thomas Lockwood; Krzyzstof Bielski. Marketing and brand communication: Users, customers and markets; Understanding production and consumption; Marketing; Marketing communications; Branding; Brand communications; Vision, values and brands. Case study: Zipcar: the vision driving the world's largest car sharing club. Contextual perspectives: Robert Malcolm; Naoko Iida; Audrey Arbeeny. Design and Innovation: Design, Management and innovation; Design-driven innovation; Brand-driven innovation; Design management for corporations; Design management for small to medium enterprises. Case study: Philips Design: design for a sustainable society. Contextual perspectives: Matt Barthelemy; Sonja Dahl; Simon May. Conclusion. Glossary. Bibliography and resources. Picture credits. Acknowledgements. Working with ethics.