Design Management
Managing Design Strategy, Process and Implementation
Published on 12. November 2019
Book
Paperback/Softback
216 pages
978-1-350-14881-9 (ISBN)
Description
All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed.
In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design.
The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.
In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design.
The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.
Reviews / Votes
A key text. Rich, stimulating and easy to read. -- Shimon Shmueli, Elon University, USA I will be using as a key text... Very excited to finally have a book for my course. -- Cyn Roberts, Art Institute of Portland, USA An excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice. Good for both product and communication design. -- Paul Mazzucca, Mt Hood Community College, OR, USA Clear and informative overview of the industry and well laid out with current examples and diagrams. Excellent visuals. -- Louise Parkinson, Fashion department, Huddersfield University, UKMore details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
200 colour illus
Dimensions
Height: 298 mm
Width: 218 mm
Thickness: 20 mm
Weight
894 gr
ISBN-13
978-1-350-14881-9 (9781350148819)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
07/2015
1st Edition
Fairchild Books
€44.49
Available for download
E-Book
02/2015
2nd Edition
Fairchild Books
€46.49
Available for download
Person
Kathryn Best was Course Leader in Design Management at University for the Creative Arts (UK), and Research Professor at the Center for Cross Media, Brand, Reputation and Design Management (CBRD) at Inholland University of Applied Sciences. She is now a designer, consultant, author and educator: please see www.kathrynbest.com.
Content
Introduction
Context
What is Design Management? Why is Design Management Important? The Design Management Timeline.
PART ONE - MANAGING THE DESIGN STRATEGY
Knowledge
Identifying Opportunities for Design; Understanding the Audience and Market; Interpreting Client and Customer Needs; Auditing the Use of Design; Establishing the Design Strategy; Promoting and Selling the Design Strategy; Planning for Long-term Growth
Practice
Case Study - The Argus3 Thermal Imaging Camera; Case Study - Camper; Interview - Dr Chris Luebkeman; Interview - Darryl Feldman.
Key Skills
Managing Client Relations; Guiding Design Decisions; Developing Good Working Relationships; Verbal Communication.
PART TWO - MANAGING THE DESIGN PROCESS
Knowledge
Giving Form to Business Strategy; Increasing Awareness with Design; Expressing the Brand through Design; Initiating Design Projects; Design Methods; Design Processes; Competitive Advantage Through Design.
Practice
Case Study - Kajima Design Europe; Case Study - The Honda Zoomer; Interview - Mat Hunter; Interview - Brian Smith.
Key Skills
Managing Creative Teams; Facilitating the Design Process; Developing Collaborative Cultures; Visual Communication.
PART THREE - MANAGING THE DESIGN IMPLEMENTATION
Knowledge
The Project Management Process; Project Management in Practice; Social and Environmental Responsibilities; Design Policies, Procedures and Guidelines; Translating Global Design into Local Design; Measuring the Success of Design; Reviewing and Revising the Design Strategy.
Practice
Case Study - FooGo/The Formation; Case Study - The Silken Group; Interview - Colum Lowe; Interview - Lynne Elvins.
Key Skills
Management and Leadership; Leading and Advocating Design; Written Communication.
Appendix
18 Views on Design Management; Further Resources
Glossary
Index
Context
What is Design Management? Why is Design Management Important? The Design Management Timeline.
PART ONE - MANAGING THE DESIGN STRATEGY
Knowledge
Identifying Opportunities for Design; Understanding the Audience and Market; Interpreting Client and Customer Needs; Auditing the Use of Design; Establishing the Design Strategy; Promoting and Selling the Design Strategy; Planning for Long-term Growth
Practice
Case Study - The Argus3 Thermal Imaging Camera; Case Study - Camper; Interview - Dr Chris Luebkeman; Interview - Darryl Feldman.
Key Skills
Managing Client Relations; Guiding Design Decisions; Developing Good Working Relationships; Verbal Communication.
PART TWO - MANAGING THE DESIGN PROCESS
Knowledge
Giving Form to Business Strategy; Increasing Awareness with Design; Expressing the Brand through Design; Initiating Design Projects; Design Methods; Design Processes; Competitive Advantage Through Design.
Practice
Case Study - Kajima Design Europe; Case Study - The Honda Zoomer; Interview - Mat Hunter; Interview - Brian Smith.
Key Skills
Managing Creative Teams; Facilitating the Design Process; Developing Collaborative Cultures; Visual Communication.
PART THREE - MANAGING THE DESIGN IMPLEMENTATION
Knowledge
The Project Management Process; Project Management in Practice; Social and Environmental Responsibilities; Design Policies, Procedures and Guidelines; Translating Global Design into Local Design; Measuring the Success of Design; Reviewing and Revising the Design Strategy.
Practice
Case Study - FooGo/The Formation; Case Study - The Silken Group; Interview - Colum Lowe; Interview - Lynne Elvins.
Key Skills
Management and Leadership; Leading and Advocating Design; Written Communication.
Appendix
18 Views on Design Management; Further Resources
Glossary
Index