
Innovation and Entrepreneurship
Wiley (Publisher)
Published on 8. May 2015
Book
Paperback/Softback
542 pages
978-1-118-99309-5 (ISBN)
Description
Innovation and Entrepreneurship 3rd Edition is an accessible text on innovation and entrepreneurship aimed specifically at undergraduate students studying business and management studies, but also those on engineering and science degrees with management courses.
The text applies key theories and research on innovation and entrepreneurship and then reviews and synthesises those theories and research to apply them in a much broader and contemporary context, including the corporate and public services, emerging technologies and economies, and sustainability and development and creating and capturing value from innovation and entrepreneurship. In this third edition the authors continue to adopt an explicit process model to help organise the material with clear links between innovation and entrepreneurship.
This text has been designed to be fully integrated with the Innovation Portal at www.innovation-portal.info, which contains an extensive collection of additional resources for both lecturers and students, including teaching resources, case studies, media clips, innovation tools, seminar and assessment activities and test questions.
More details
Edition
3rd Edition
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 235 mm
Width: 187 mm
Thickness: 18 mm
Weight
874 gr
ISBN-13
978-1-118-99309-5 (9781118993095)
Schweitzer Classification
Other editions
Previous edition

John Bessant | Joe Tidd
Innovation and Entrepreneurship
Book
04/2011
2nd Edition
Wiley
€71.90
Article exhausted; check for reprint
Persons
John Bessant holds the Chair in Innovation and Entrepreneurship at the University of Exeter and is Visiting Professor at HHL Business School, Leipzig.
Joe Tidd is Professor of Technology and Innovation Management at SPRU (Science and Technology Policy Research), University of Sussex and Visiting Professor at University College London.
Author
University of Exeter, UK; HHL Business School, Leipzig, Germany
SPRU (Science and Technology Policy Research), UK; University of Sussex, UK; University College London, UK
Content
Entrepreneurial Goals and Context
1. The innovation imperative
2. Social innovation & entrepreneurship.
3. Globalization, development and emerging markets
4. Sustainability.
Recognising the Opportunity
5. Entrepreneurial creativity
6. Sources of innovation
7. Searching for opportunities
Finding the Resources
8. Building the case
9. Developing the team
10. Exploiting networks
Developing the Venture
11. Developing new products & services
12. Creating new ventures
13. Growing the enterprise
Creating Value
14. Exploiting knowledge & intellectual property
15. Business Model Innovation
16. Learning to manage innovation and entrepreneurship