Economics of Strategy
6th Edition
Published on 4. September 2012
Book
Hardback
560 pages
978-1-118-27363-0 (ISBN)
Description
Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style. The sixth edition of Besanko's Economics of Strategy uses economic theory to bring new insights to popular topics in modern strategy. By presenting basic concepts of economic theory with ideas in modern strategy literature, this book provides readers with a logical framework for understanding the strategic activities within a firm.
More details
Edition
6th edition
Language
English
Place of publication
New York
United States
Target group
College/higher education
Dimensions
Height: 254 mm
Width: 201 mm
Thickness: 23 mm
Weight
1179 gr
ISBN-13
978-1-118-27363-0 (9781118273630)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
David Besanko | David Dranove | Mark Shanley
Economics of Strategy
Book
09/2009
5th Edition
Wiley
€125.04
Shipment within 10-20 days
Persons
Content
INTRODUCTION: STRATEGY AND ECONOMICS 1
ECONOMICS PRIMER: BASIC PRINCIPLES 9
PART ONE: FIRM BOUNDARIES
1 The Power of Principles: An Historical Perspective 41
2 The Horizontal Boundaries of the Firm 61
3 The Vertical Boundaries of the Firm 98
4 Integration and Its Alternatives 132
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5 Competitors and Competition 165
6 Entry and Exit 196
7 Dynamics: Competing Across Time 226
8 Industry Analysis 258
PART THREE: STRATEGIC POSITION AND DYNAMICS
9 Strategic Positioning for Competitive Advantage 293
10 Information and Value Creation 333
11 Sustaining Competitive Advantage 363
PART FOUR: INTERNAL ORGANIZATION
12 Performance Measurement and Incentives 401
13 Strategy and Structure 437
14 Environment, Power, and Culture 470
GLOSSARY 501
NAME INDEX 511
SUBJECT INDEX 517
ECONOMICS PRIMER: BASIC PRINCIPLES 9
PART ONE: FIRM BOUNDARIES
1 The Power of Principles: An Historical Perspective 41
2 The Horizontal Boundaries of the Firm 61
3 The Vertical Boundaries of the Firm 98
4 Integration and Its Alternatives 132
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5 Competitors and Competition 165
6 Entry and Exit 196
7 Dynamics: Competing Across Time 226
8 Industry Analysis 258
PART THREE: STRATEGIC POSITION AND DYNAMICS
9 Strategic Positioning for Competitive Advantage 293
10 Information and Value Creation 333
11 Sustaining Competitive Advantage 363
PART FOUR: INTERNAL ORGANIZATION
12 Performance Measurement and Incentives 401
13 Strategy and Structure 437
14 Environment, Power, and Culture 470
GLOSSARY 501
NAME INDEX 511
SUBJECT INDEX 517