Economics of Strategy
Wiley (Publisher)
2nd Edition
Published on 25. December 1995
Book
Hardback
X, 778 pages
978-0-471-59849-7 (ISBN)
Article exhausted; check for reprint
Description
Divided into four sections, this text is written for a one-semester 2nd/3rd year/MBA course in managerial economics, business policy, competitive strategy or strategic management. Part 1 focuses on the boundaries of the firm while covering the economics of the firm, transaction costs, economies of scale and scope, and diversification. Part 2 covers industrial organization economics, including traditional I/O topics such as market structure, and modern I/O topics such as dynamic price competition. Part 3 covers strategic positioning and dynamics providing an economic foundation for topics such as generic strategies and sustainable advantage. Part 4 covers topics associated with internal organization, covering agency theory, the economics of organization design, and the interface between economics and organization theory.
More details
Edition
2nd edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Illustrations
Illustrations
Dimensions
Height: 24.2 cm
Width: 19.9 cm
Weight
1446 gr
ISBN-13
978-0-471-59849-7 (9780471598497)
Schweitzer Classification
Other editions
New editions
David Besanko | etc. | D. Dranove
The Economics of Strategy
Book
07/1999
2nd Edition
Wiley
€99.90
Article exhausted; check for reprint
Content
Part 1 Firm boundaries: the evolution of the modern firm; the vertical boundaries of the firm; the transaction costs of market exchange; organizing the vertical chain; the horizontal boundaries of the firm; diversification. Part 2 Market and competitive analysis: industry analysis; market structure and competition; strategic commitment and competition; the dynamic of pricing rivalry; entry and exit. Part 3 Strategic position and dynamics: strategic positioning for competition advantage; analyzing cost and differentiation advantage; sustaining competitive advantage; the origins of competitive advantage. Part 4 Internal organization: incentives and agency; strategy and structure; power and culture; the role of the general manager.