The Economics of Strategy
2nd Edition
Published on 20. July 1999
Book
Hardback
656 pages
978-0-471-25454-6 (ISBN)
Description
A number of peripheral discussions have been eliminated, particular those for which there was substantial mathematics with little insight to show for it. Chapter on measuring cost and benefit advantage have been eliminated. Integrates insights from the theory of the firm, industrial organization, and strategy research. Contains hundreds of examples to illustrate how the economic principles of strategy apply to the actual business world.
More details
Edition
2nd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
Ill.
Dimensions
Height: 263 mm
Width: 210 mm
Weight
1361 gr
ISBN-13
978-0-471-25454-6 (9780471254546)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
David Besanko
Economics of Strategy
Book
07/2003
3rd Edition
Wiley
€107.65
Article is exhausted, reprint undefined
Book
09/2002
2nd Edition
Wiley
€57.90
Article exhausted; check for reprint
Previous edition
David Besanko | David Dranove | Mark Shanley
Economics of Strategy
Book
12/1995
2nd Edition
Wiley
€32.13
Article exhausted; check for reprint
Persons
Content
FIRM BOUNDARIES. The Evolution of the Modern Firm. The Horizontal Boundaries of the Firm Economies of Scale and Scope. The Vertical Boundaries of the Firm. The Transactions Costs of Market Exchange. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives. Diversification. MARKET AND COMPETITIVE ANALYSIS. Competitors and Competition. Strategic Commitment. The Dynamics of Pricing Rivalry. Entry and Exit. Industry Analysis. STRATEGIC POSITION AND DYNAMICS. Strategic Positioning for Competitive Advantage. Sustaining Competitive Advantage. The Origins of Competitive Advantage: Innovation, Evolution, and Environment. INTERNAL ORGANIZATION. Incentives and Agency. Strategy and Structure. Power and Culture. Strategy and the General Manager. Glossary. Index.