Economics of Strategy
International Student Version
5th Edition
Published on 13. November 2009
Book
Paperback/Softback
624 pages
978-0-470-48483-8 (ISBN)
Description
In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students--tomorrow's future managers--will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
More details
Edition
5., Auflage
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Illustrations
Illustrations
Dimensions
Height: 25.8 cm
Width: 21.1 cm
Thickness: 26 mm
Weight
1187 gr
ISBN-13
978-0-470-48483-8 (9780470484838)
Schweitzer Classification
Other editions
New editions
David Besanko | David Dranove | Mark Shanley
Economics of Strategy International Student Version
Book
01/2013
6th Edition
Wiley
€57.90
Article is exhausted; no reprint
Previous edition
David Besanko | David Dranove | Mark Shanley
Economics of Strategy
Book
08/2006
4th Edition
Wiley
€55.90
Article exhausted; check for reprint
Persons
David Besanko, PhD, is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. He received his PhD in Managerial Economics and Decision Sciences and his AB in Political Science from Ohio University. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.
Content
Introduction. Strategy and Economics.
Part One. Economic Foundations of Strategy.
Chapter 1. Basic Microeconomic Principles.
Chapter 2. Economies of Scale and Scope.
Chapter 3. Agency and Coordination.
Chapter 4. The Power of Principles - An Historical Perspective.
Part Two. Firm Boundaries.
Chapter 5. The Vertical Boundaries of the Firm.
Chapter 6. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives.
Chapter 7. Diversification.
Part Three. Market and Competitive Analysis.
Chapter 8. Competitors and Competition.
Chapter 9. Strategic Commitment.
Chapter 10. The Dynamics of Pricing Rivalry.
Chapter 11. Entry and Exit.
Chapter 12. Industry Analysis.
Part Four. Strategic Position and Dynamics.
Chapter 13. Strategic Positioning for Competitive Advantage.
Chapter 14. Sustaining Competitive Advantage.
Chapter 15. The Origins of Competitive Advantage: Innovation, Evolution, and Environment.
Part Five. Internal Organization.
Chapter 16. Performance Measurement and Incentives in Firms.
Chapter 17. Strategy and Structure.
Chapter 18. Environment, Power, and Culture.