Economics of Strategy
5th Edition
Published on 2. September 2009
Book
Hardback
624 pages
978-0-470-37360-6 (ISBN)
Description
"Economics of Strategy" enables managers to perform a comprehensive analysis of a firm's strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy. Economic principles are presented without over-emphasizing the math to make the discussions more engaging. Updated real-world examples bring the economic models to life. The examples are drawn from throughout the world and cover business practice from the eighteenth century to the present day. Managers will be able to apply the information presented to gain a competitive advantage.
More details
Edition
5th Revised edition
Language
English
Place of publication
Chichester
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Dimensions
Height: 257 mm
Width: 210 mm
Thickness: 26 mm
Weight
1132 gr
ISBN-13
978-0-470-37360-6 (9780470373606)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
David Besanko | David Dranove | Scott Schaefer
Economics of Strategy
Book
09/2012
6th Edition
Wiley
€301.57
Article is exhausted; no reprint
Persons
David Besanko, PhD, is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. He received his PhD in Managerial Economics and Decision Sciences and his AB in Political Science from Ohio University. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.
Content
Introduction. Strategy and Economics. Part One. Economic Foundations of Strategy. Chapter 1. Basic Microeconomic Principles. Chapter 2. Economies of Scale and Scope. Chapter 3. Agency and Coordination. Chapter 4. The Power of Principles - An Historical Perspective. Part Two. Firm Boundaries. Chapter 5. The Vertical Boundaries of the Firm. Chapter 6. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives. Chapter 7. Diversification. Part Three. Market and Competitive Analysis. Chapter 8. Competitors and Competition. Chapter 9. Strategic Commitment. Chapter 10. The Dynamics of Pricing Rivalry. Chapter 11. Entry and Exit. Chapter 12. Industry Analysis. Part Four. Strategic Position and Dynamics. Chapter 13. Strategic Positioning for Competitive Advantage. Chapter 14. Sustaining Competitive Advantage. Chapter 15. The Origins of Competitive Advantage: Innovation, Evolution, and Environment. Part Five. Internal Organization. Chapter 16. Performance Measurement and Incentives in Firms. Chapter 17. Strategy and Structure. Chapter 18. Environment, Power, and Culture.