Media Research Methods
Audiences, Institutions, Texts
2nd Edition
Published on 24. October 2017
Book
Hardback
XIV, 385 pages
978-1-137-55214-3 (ISBN)
Description
This fully revised and updated second edition provides an accessible introduction to the research methods for studying media, communication and culture. In particular, the new edition considers how globalisation and digitalisation have changed the contexts, practices and content of media and the way that it is researched.
More details
Edition
2nd ed. 2018
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
13 s/w Abbildungen
200 bw illus
Dimensions
Height: 240 mm
Width: 161 mm
Thickness: 26 mm
Weight
763 gr
ISBN-13
978-1-137-55214-3 (9781137552143)
DOI
10.1057/978-1-137-55216-7
Schweitzer Classification
Other editions
Additional editions
Book
10/2017
2nd Edition
Red Globe Press
€45.50
Shipment within 10-20 days
Previous edition
Book
10/2004
Palgrave Macmillan
€101.64
Article exhausted; check for reprint
Persons
Ina Bertrand is Principal Fellow in Cinema Studies, Melbourne University, Australia.
Peter Hughes is Senior Lecturer in Media Studies at La Trobe University, Australia.
Content
1. Of Elephants, Definitions and Models: The Context of Media Research.- 2. Getting Started.- PART I: RESEARCH ON AUDIENCES.- 3. Researching Audiences.- 4. Gathering Data on Audiences.- 5. Audience Research Analysis and Interpretation.- PART II: RESEARCH ON INSTITUTIONS.- 6. Researching Media Institutions.- 7. Gathering Data on Institutions.- 8. Institutional Research Analysis and Interpretation.- PART III: RESEARCH ON TEXTS.- 9. Researching Texts.- 10. Gathering and Analysing Textual Data.- 11. Interpretation of Textual Data.- 12. Reaching Conclusions, Evaluating the Research, Writing the Report.