
Strategy In A Week
Strategic Thinking Skills In Seven Simple Steps
Stephen Berry(Author)
TEACH YOURSELF (Publisher)
Will be published approx. on 7. April 2016
Book
Paperback/Softback
128 pages
978-1-4736-1034-7 (ISBN)
Description
Strategic thinking just got easier
For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route.
Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy.
To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking.
Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:
- Sunday: Understand what strategy is and what it isn't
- Monday: Understand what drives strategy and what strategy drives
- Tuesday: Understand internal strategy
- Wednesday: Understand marketing strategy
- Thursday: Understand brand strategy
- Friday: Understand competitive strategy
- Saturday: Keep strategy going
For most aspiring managers, at some point in their careers, their Personal Development Plans will include the demand to have 'greater strategic thinking ability'. We have the perception that executives operating at board-level have this 'strategic thinking ability' but seldom find the route to obtain it for ourselves. The purpose of this book is to provide that route.
Strategy, like any other discipline, can be learned and practised. This book takes you on a journey to explore what organizational strategy is, where it fits within the context of each business, and then gives an examination of internal, external, marketing, brand and competitive strategy.
To progress to an executive position, a wide range of skills and attributes are required. Aspects such as good leadership skills, strong communication skills, commercial understanding and the ability to understand other people are all needed. Equal with these vital elements is the ability to have a good grasp of strategic thinking.
Strategy In A Week provides the platform for you to acquire the vital skills of strategic thinking. Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:
- Sunday: Understand what strategy is and what it isn't
- Monday: Understand what drives strategy and what strategy drives
- Tuesday: Understand internal strategy
- Wednesday: Understand marketing strategy
- Thursday: Understand brand strategy
- Friday: Understand competitive strategy
- Saturday: Keep strategy going
More details
Language
English
Place of publication
United Kingdom
Publishing group
John Murray Press
Target group
Professional and scholarly
Product notice
Paperback (UK-B)
Dimensions
Height: 198 mm
Width: 128 mm
Thickness: 15 mm
Weight
118 gr
ISBN-13
978-1-4736-1034-7 (9781473610347)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
04/2016
TEACH YOURSELF
€3.99
Available for download

E-Book
07/2012
Teach Yourself Books
€3.99
Available for download
Person
Stephen Berry is a leading expert on strategy as both a coach and a practitioner.
Content
: Sunday: Introducing strategy
: Sunday: Introducing strategy
: Monday: Strategic models
: Monday: Strategic models
: Tuesday: Strategists and strategies
: Tuesday: Strategists and strategies
: Wednesday: Strategic analysis
: Wednesday: Strategic analysis
: Thursday: Strategic thinking
: Thursday: Strategic thinking
: Friday: From strategy to action
: Friday: From strategy to action
: Saturday: Formulating strategy
: Saturday: Formulating strategy
: Sunday: Introducing strategy
: Monday: Strategic models
: Monday: Strategic models
: Tuesday: Strategists and strategies
: Tuesday: Strategists and strategies
: Wednesday: Strategic analysis
: Wednesday: Strategic analysis
: Thursday: Strategic thinking
: Thursday: Strategic thinking
: Friday: From strategy to action
: Friday: From strategy to action
: Saturday: Formulating strategy
: Saturday: Formulating strategy