Marketing Services
Competing through Quality
Published on 30. September 1991
Book
Other book format
212 pages
978-0-02-903079-0 (ISBN)
Description
The authors develop a framework for understanding the interrelationship between quality and marketing in services.
More details
Language
English
Place of publication
New York
United States
Publishing group
Simon & Schuster
Target group
College/higher education
Professional and scholarly
Product notice
Cloth over boards
Dimensions
Height: 243 mm
Width: 164 mm
Weight
478 gr
ISBN-13
978-0-02-903079-0 (9780029030790)
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Schweitzer Classification