
7 Lessons in Strategy
Master Strategy Basics in 7 Steps
Stephen Berry(Author)
John Murray Business (Publisher)
Will be published approx. on 18. June 2026
Book
Paperback/Softback
128 pages
978-1-3998-3057-7 (ISBN)
Description
A SHORT COURSE IN BUSINESS STRATEGY BASICS.
7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.
* Lesson 1: Understand what strategy is and what it isn't
* Lesson 2: Understand what drives strategy and what strategy drives
* Lesson 3: Understand internal strategy
* Lesson 4: Understand marketing strategy
* Lesson 5: Understand brand strategy
* Lesson 6: Understand competitive strategy
* Lesson 7: Keep strategy going
Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
7 Lessons in Strategy is a quick course in acquiring vital strategic thinking skills giving you everything you need to know in just seven short chapters. From unpacking the myths of strategy and exploring the varying meanings people put to the word, to a closer examination of internal strategy, marketing strategy, brand strategy and competitive strategy, you'll explore failures and successes and build a platform for developing your own strategic thinking skills.
* Lesson 1: Understand what strategy is and what it isn't
* Lesson 2: Understand what drives strategy and what strategy drives
* Lesson 3: Understand internal strategy
* Lesson 4: Understand marketing strategy
* Lesson 5: Understand brand strategy
* Lesson 6: Understand competitive strategy
* Lesson 7: Keep strategy going
Explore the main themes and ideas in strategy, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Strategy is your fastest route to success.
ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.
More details
Series
Language
English
Place of publication
United Kingdom
Publishing group
John Murray Press
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (UK-B)
Dimensions
Height: 193 mm
Width: 125 mm
Thickness: 13 mm
Weight
91 gr
ISBN-13
978-1-3998-3057-7 (9781399830577)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
approx. 06/2026
John Murray Business
€6.49
Not yet available
Person
Stephen Berry is a leading expert on strategy as both a coach and a practitioner.
Content
: Sunday: Introducing strategy
: Sunday: Introducing strategy
: Monday: Strategic models
: Monday: Strategic models
: Tuesday: Strategists and strategies
: Tuesday: Strategists and strategies
: Wednesday: Strategic analysis
: Wednesday: Strategic analysis
: Thursday: Strategic thinking
: Thursday: Strategic thinking
: Friday: From strategy to action
: Friday: From strategy to action
: Saturday: Formulating strategy
: Saturday: Formulating strategy
: Sunday: Introducing strategy
: Monday: Strategic models
: Monday: Strategic models
: Tuesday: Strategists and strategies
: Tuesday: Strategists and strategies
: Wednesday: Strategic analysis
: Wednesday: Strategic analysis
: Thursday: Strategic thinking
: Thursday: Strategic thinking
: Friday: From strategy to action
: Friday: From strategy to action
: Saturday: Formulating strategy
: Saturday: Formulating strategy